![]() Which companies are competing with yours today (and why)?.How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time? Competitive analysis.Can anyone visually see themselves using this product or service?.Can anyone use this product or service regardless of age or gender?.How does it work, what features does it have, and what are its benefits?.How can their experience with your vending machine business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand? Product or service description.Where did they come from (i.e., referrals)?.How can you best reach them with your message or product? Customer base.What do these customers have in common?.Your marketing plan should be part of your business plan and be a roadmap to your goals.Ī good marketing plan for your vending machine business includes the following elements: Target market If you don't have a marketing plan for your vending machine business, it's time to write one.
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